Learn about the Dubai Perfume Shop's 2-year anniversary. This story draws on passion, culture, and the way scent connects people.
Dear Connoisseurs of Scent,
Two years ago, a simple idea began. It started in Romania and grew from rich culture. A lasting love for the art of making perfumes drove it.Today, that vision has grown into something much bigger.
The strong and universal language of scent connects them. As we celebrate this milestone at Dubai Perfume Shop, I’m not just marking business growth. I’m honouring you — the fragrance enthusiasts who understand that perfume is not just adornment, but expression. That a single note can capture memory, evoke emotion, and articulate identity without a word spoken.
My Journey - From Romania, With Intention
This story doesn’t trace its origin to Dubai’s skylines. It starts in Romania.
This is a place where East meets West. Here, tradition mixes with change. Where I learned to appreciate details.
As a child, I found the quiet rituals of passion & beauty fascinating. I noticed the importance of cultural symbols. I also felt the strong connection between scent, memory, and feelings. I witnessed how perfume could soften grief, elevate joy, or connect generations with a single breath.
When I moved to Ireland, I felt something was missing — perfumes with soul. Scents that tell a story, not mass-produced, but crafted with care, tradition, and meaning.
And so, someone created Dubai Perfume Shop — not as a commercial venture, but as a tribute. A bridge between the layered mystique of Middle Eastern perfumery and the modern, discerning sensibility of a European clientele. A brand dedicated to depth, emotion, and individuality.
A Community Woven Through Fragrance
Aggressive campaigns and flashy ads haven’t propelled our journey. It has grown organically — through real people and real stories. Through you.
Every thoughtful review. Every heartfelt message.
A father gifted his first bottle of oud by his son — a silent gesture of admiration.
A graduate layering scents on her milestone day, feeling both confident and seen.
A loyal client writing: “This smells like who I want to become.”
These aren’t transactions — they are transformations. They are the proof that what we create goes far beyond fragrance. We build identity. We bottle emotion. And together, we preserve memory.
Your Scented Thank You
This May, I want to say thank you — not just with words, but with fragrance.
Perfume has always been more than a product for us, it’s a daily ritual.
A whisper of confidence. A quiet way to say, “This is who I am today.” Whether you wear amber to feel grounded, rose to feel radiant, or oud to feel bold, your scent choices tell your story.
Spend €60+ → 10% OFF: A gentle thank-you to those trying something new. Maybe it's a sweet musk you haven't worn before, or a light floral scent to brighten your mood. Perfect for small gifts with deep emotional significance.
Spend €90+ → 15% OFF: You can restock a daily favorite like Amber Bloom. You can also mix two different scents to create your own signature. This is your chance to layer, explore, and express yourself.
Spend €125+ → 20% OFF + a FREE 25ml Perfume (for returning clients). This tier is our most heartfelt gesture — a special miniature fragrance gifted only to those who have grown with us. You’ve been part of our story, and this little bottle is our way of saying: we see you, we remember you.
Plus: Loyal clients spending €60 or €90 will receive a free perfume oil, handpicked to complement their scent profile. These oils are potent, intimate, and deeply personal — the kind of scent that lingers and becomes part of your skin.
Now is the perfect time to:
Rediscover the oud that made you fall in love with perfumery.
Try that vanilla musk that everyone discusses.
Gift someone their first bottle of oriental luxury.
Or simply celebrate yourself, as you are, with the scent that feels most like home.
This isn’t just a promo, it is a fragrant thank-you — for helping us become who we are today.
Bundles for Gifting & Celebration
To make things easier — and more memorable — we’ve curated two special collections:
Top 10 Women’s Perfumes
Soft florals, elegant musks, and warm vanillas. Perfect for self-care, birthdays, or Mother’s Day.
Top 10 Men’s Perfumes
Oud, leather, sandalwood, and musk — made for elegance, confidence, and timeless style.
Each bundle wraps with intention and celebration — because scent should always feel like a gift.
Scented Stories from You
Some of your messages still move me:
“This isn’t just perfume. "How I start my day with intention."
“Thank you for bringing this experience to Ireland. I feel seen.”
“My mother cried when she opened the oud, it smelled like her childhood.”
Through every bottle, we’re not just delivering fragrance. We’re sharing memories. We’re creating a community. And we’re honoring the deep connection between scent and soul.
Come Celebrate With Us! Our anniversary isn’t about numbers, it’s about meaning. About the invisible thread that ties you — and us — to something more personal.
Because in every spray, there’s a story. And in every bottle, there’s a bit of you.
With heartfelt gratitude,
Robert Petrache,
Founder, Dubai Perfume Shop
